source: Lean B2B
在講解作者提出的 B2B Startup Pyramid 前，我們再來看一次本書的目錄架構：
1. Why This Book Matters
Chapter 1. Introduction
Chapter 2. Where I’m Coming From
Chapter 3. The Nature of the B2B World
2. People
Chapter 4. Were it starts
Chapter 5. Choosing a market
Chapter 6. Finding Early Adopters
Chapter 7. Leveraging Domain Credibility & Visibility
Chapter 8. Contacting Early Adopter
3. Problem
Chapter 9. Finding Problem
Chapter 10. Conducting Problem Interviews
Chapter 11. Analyzing the Results
4. Solutions
Chapter 12. Finding a Solution
Chapter 13. Creating a Minimum Viable Product
Chapter 14. Preparing Your Pitch
Chapter 15. Conducting Solution Interviews
Chapter 16. Product Market Fit
5. Speed
Chapter 17. Common Challenges
Chapter 18. Speeding up Product Market Validation
Chapter 19. Conclusion
不過其實最吸引我目光的反而是『加速』章節的第十七章，B2B Startup 常見的問題，其實應該說許多公司都常見的問題，後面看到有什麼心得再來分享~
- Being everything
- Pet Problem
- The curse of “interesting”
- Postponed usage
- Long sales cycles
- Insufficient credibility
- Gatekeepers and Saboteurs
- Soft value propositions
- Committed budgets
- Insuffcient coaching influence
- Death by process
